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Why is 41% of America’s Packaged Food Kosher

Posted on: March 9th, 2018 by Kosher Michigan

Less than 2% of the US population is Jewish. So why is 41% of the country’s packaged food kosher?

By Deena Shanker

Considering how few people keep kosher in the US—Jews make up less than 2% of the American population, and only a portion of them follow Jewish dietary laws—it’s fairly astounding that more than 40% of the country’s new packaged food and beverage products in 2014 are labeled as being kosher. That makes it the top label claim on food and beverages, according to market research firm Mintel, beating out the ever-present “gluten-free” label and even allergen claims.

“Kosher” food meets the broad range of requirements of Jewish dietary laws. The laws define, for example, which animals are and are not allowed to be eaten (cows and chickens are ok, pigs and shellfish are not), as well as how the animals are slaughtered, and how their meat is prepared; the laws also lay out which foods can and cannot be mixed (no meat with dairy, for example), and even, when it comes to wine, who is allowed to touch it.

To be certified as kosher, food companies must work with certification bodies like the Orthodox Union (“OU”), which says it certifies an estimated 65% to 71% of kosher foods, an endeavor that involves both paperwork, on-site supervision, and payment to the certifying bodies.

In 2009, market research firm Packaged Facts estimated the kosher industry to be worth as much as $17 billion. And the label’s relative popularity seems to be growing: While it was on only 27% of packaged foods in 2009, in 2014 it appeared on 41%. New business for OU certifications grows by about 10% each year, according to Phyllis Koegel, the group’s marketing director.

But if less than 2% of Americans are Jewish, and not all Jews even keep kosher (an estimated 80% to 85% don’t), then who is buying all of this kosher food?

“[T]here are other consumer groups that buy these foods,” Amanda Topper, a food analyst at Mintel, tells Quartz.

Muslims are one such group, she says. While there are even fewer Muslims than Jews in the US, their numbers are growing. They now account for 0.9% of the US population, according to the Pew Research Center, up from 0.4% in 2007. Muslims have their own set of dietary laws, called halal. But “if they’re not able to find halal, they rely on kosher,” says Koegel.

However, there are differences between kosher and halal, and not everyone agrees with OU and Mintel’s assessment: “We have no statistics to indicate any appreciable number of Muslims seek kosher products,” says Roger Othman, CEO of the Islamic Food and Nutrition Council of America.

Many consumers go for kosher foods for completely non-religious reasons. Some “gravitate toward kosher products for positive health or taste perceptions, or for vegetarian reasons,” says Topper. Others buy kosher to avoid certain allergens, like shellfish. But not all of these reasons are based on a correct understanding of what “kosher” actually means.

The word “kosher,” says Koegel, has connotations of healthfulness and cleanliness. But as she points out, plenty of kosher foods, like OU-certified candy, are decidedly unhealthy. As for cleanliness, she says, the OU does provide an extra set of eyes on a facility and wouldn’t certify a company that wasn’t meeting its standards. (But whether it upholds its own standards has been questioned.)

Some of the kosher market’s expansion has come from already popular, non-kosher foods making the switch, like when Oreos removed lard and got certified in the late 1990s. And now and then the kosher aisle will have a cross-over hit, like when Lil’ Kim rapped about Moscato wine in 2005, and Bartenura, a kosher wine company, became an unexpected favorite for hip-hop musicians and their fans.

Douglas Cale – Birmingham Chocolate Factory (Schakolad)

Posted on: May 20th, 2015 by Kosher Michigan

Douglas Cale - Birmingham Chocolate Schakolad“I work with Rabbi Jason Miller and Kosher Michigan because it is a collaboration, not the usual uni-directional service provider relationship.

In addition to the kosher certification, Rabbi Jason makes the extra effort to add value to my business by sharing connections and web social promotion.

He can always be relied upon for pragmatic certification guidance and creative business ideas. Always a pleasure to work with Kosher Michigan.”

Doug Cale, Owner
Birmingham Chocolate / Schakolad Chocolate Factory
Birmingham, Michigan (Detroit)
www.birminghamchocolate.com

Metro Detroit in a Kosher Restaurant Boom as Diners Seek Healthy Options (Detroit Free Press – August 11, 2014)

Posted on: August 18th, 2014 by Kosher Michigan

Keeping kosher in Metro Detroit
By Zlati Meyer, Detroit Free Press Staff Writer

The theme of 28-year-old Daniel Kohn’s newly opened Oak Park restaurant can be summed up with one menu item that blends contemporary Americana with Old World traditions — the brisket burger.

Kravings, the brainchild of the Ritz-Carlton alumnus and third-generation caterer, is certified kosher, but it focuses instead on its healthy, quality ingredients and dishes made from scratch. The menu is chock-full of items that would surprise his late grandmother, who founded Quality Kosher Catering in 1968, such as portobello mushrooms, “bacon” made from cow rather than pig and sushi that’s shtetl meets Shogun.

Metro Detroit is in the middle of a kosher boomlet. In addition to Kravings, a kosher steakhouse, Prime 10, opened about a block away and downtown Detroit saw the return of Chef Cari’s the Spot in the revolving lineup of pop-ups at Campus Martius this summer. Proprietor Cari Rosenbloom is planning a kosher vegetarian restaurant downtown by the end of the year.

“Kosher has so many strict rules that people know when they buy a product that it’ll be a good and safe product,” Kohn said, crediting the “evolution” of the community over the last two years for the increased interest in kosher food. “The community is so flooded with people, like myself, who come back from New York or someplace else. All these people are used to kosher dining options that are not selling old-school items, like chicken soup.”

The laws of kosher, based on the Hebrew Bible and further elucidated by the Talmud, are extensive; Jews, many of them Orthodox, adhere to these rules, such as not eating meat products and milk products together; shellfish and other fish without fins and scales; the meat of animals that don’t chew their cud and have split hooves, such as pigs and horses; bugs in produce, and eggs with blood spots in them. Meat and fowl must be slaughtered with a special ancient ritual.

Specially trained kosher experts, called mashgichim (mahsh-GEE-chim), supervise slaughterhouses, dairy farms, restaurants, industrial food companies, bakeries and other commercial and retail sites to make sure all processes and ingredients are OK. Certifying agencies are both national, like the Orthodox Union, which puts the OU on Coca-Cola, and local,like the Council of Orthodox Rabbis of Greater Detroit.

“Many people consider kosher is cleaner and with an extra level of supervision. Things don’t get in,” said COR chairman Rabbi Doniel Neustadt.

Kosher is a $12.5-billion industry in the U.S., according to the most recent data by Mintel, a market research firm that tracks the field. The report says that the major reasons for purchasing kosher food is food quality (62%) or general healthfulness (51%). Thirty percent cited religious observance; 14% follow kosher rules; 10% follow some other religious rules with eating restrictions similar to kosher, and 6% follow halal rules. Others cited ethical reasons and allergies.

“It’s a segment of the food industry that continues to grow. It’s another niche part for the food industry that has cache, like organic, local,” said Sue Fishkoff, author of the book “Kosher Nation: Why More and More of America’s Food Answers to a Higher Authority.” “The growth of the particular interest in kosher food, primarily kosher meats and poultry, came in the late 1960s, early 1970s with pesticide scares and food safety scares and Americans become more aware of the prevalence of food-borne (illnesses). The idea that another pair of eyes, religious eyes, is overseeing the manufacturing process makes them feel comfort and it’s only perception, but it’s a very strong one.”

Rabbi Jason Miller, who founded the certification agency Kosher Michigan in 2008, agreed that kosher makes good business sense.

“More people are taking on a kosher diet, both Jews and non-Jews and business owners have also found that kosher certifications have increased their sales,” he said.

Fishkoff credits the growing number of Jews embracing the kosher lifestyle after spending the first part of their lives developing sophisticated non-kosher palates for the boom, plus many of today’s kosher restaurateurs come from the wider culinary world, too.

Rosenbloom, who trained in New York City in what is today called the Natural Gourmet Institute, pointed to her abridged Campus Martius menu, including falafel, chicken shawarma and Belgian-style fries — and her mostly non-kosher-observant customers.

“Tabouleh, fresh, delicious, gluten-free salad. Who cares if it’s kosher or not? It’s absolutely delicious,” said the Ferndale resident. “People aren’t lined up because it’s under the supervision of the Council of Orthodox Rabbis of Greater Detroit. They’re lined up because it’s delicious.”

And in metro Detroit, which is home to a huge Muslim population, kosher can pinch-hit for halal, when the latter isn’t available, according to Dawud Walid, executive director of the Michigan chapter of the Council on American-Islamic Relations. The tenets of halal, which means permissible in Arabic, outline what practicing Muslims may eat; for example, no pork, carnivorous animals, bugs or alcohol.

One downside to kosher restaurants is their prices are higher; all that extra supervision, be it at the eatery or farther up the line at the commercial plant that makes the ingredients, gets passed along. Neither Neustadt nor Miller would discuss their organizations’ fees.

But Fishkoff predicts the kosher trend will continue: “It’s going to increase for the foreseeable future. It will particularly increase as part of the local, organic, high-quality foodie movement not as the heimish Old World borsht restaurant.”

Contact Zlati Meyer: 313-223-4439 or zmeyer@freepress.com. Follow her on Twitter @ZlatiMeyer.

Kosher Restaurants in Metro Detroit Under Kosher Michigan (Conservative Rabbi Jason Miller)

  • Earthen Jar, Ann Arbor, www.earthenjar.com
  • Inn Season Café, Royal Oak, www.theinnseasoncafe.com
  • Liquid Lunch Café, Birmingham, www.bewelllifestylecenters.com/lifestyle-services/be-well-cafe
  • Try It Raw, Birmingham

Kosher Michigan also certifies:

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Gefilte Fish Shortage Before Passover (Pesach) AP (April 14, 2014)

Posted on: April 14th, 2014 by Kosher Michigan

WHITEFISH SHORTAGE CAUSING PASSOVER MEAL PROBLEMS

BY JOHN FLESHER
ASSOCIATED PRESS

TRAVERSE CITY, Mich. (AP) — A shortage of whitefish in the Great Lakes region resulting partly from the winter deep freeze is coming at an inconvenient time for Jewish families: the Passover holiday, when demand is high because it’s a key ingredient in a traditional recipe.

Markets in Chicago and Detroit were among those struggling to fill whitefish orders before the beginning of the eight-day celebration Monday evening, and a representative of a commercial fishing agency said the shortfall extended as far as New York.

“Everybody’s pulling their hair out,” said Kevin Dean, co-owner of Superior Fish Co., a wholesaler near Detroit whose latest shipment provided just 75 pounds of whitefish although he requested 500 pounds. “I’ve never seen it this bad this time of year.”

The dish that inspires such angst is gefilte fish, which somewhat resembles meat loaf or meatballs. Recipes handed down for generations vary but typically call for ground-up fish and other components such as onions, carrots, eggs and bread crumbs. Other fish such as cod, pike and trout are sometimes a part of the mix, but whitefish is especially popular.

“Just smelling that gefilte fish aroma tells my senses that it’s a Jewish holiday,” said Jason Miller, a rabbi and director of Kosher Michigan, a kosher food certification agency in West Bloomfield, Mich.

In the Chicago suburb of Skokie, Ill., Ira Kirsche of Hungarian Kosher Foods said his market ordinarily would get 200 to 300 pounds of whitefish daily this time of year but has had to settle for 10 to 20 pounds.

Justin Hiller’s family market in suburban Detroit eventually received the 4,000 pounds it needed to meet demand but it was a close call.

“There was a short period a couple of days before Passover where we had to create a waiting list,” he said.

Gefilte fish (“gefilte” is a Yiddish word for “stuffed”) originated in eastern Europe, where it was an inexpensive and tasty choice for Sabbath and holiday meals, Miller said. Because it could be prepared ahead of time, it provided a way to avoid violating the Jewish law against deboning fish on the Sabbath.

It’s also available frozen or in cans or jars. But for many, only homemade will do.

Elyse Fine of Rochester, N.Y., who travels to the Chicago area yearly to prepare Seder meals for extended family, said her family used jar varieties until about 10 years ago when her husband suggested she try producing it from scratch.

“Everybody loved it,” Fine said. “Now they don’t want me to go back to the jar stuff.”

She finally located some whitefish an hour’s drive away after coming up short at stores closer to home.

The whitefish shortfall is yet another ripple effect of the bitterly cold winter, which caused more than 90 percent of the Great Lakes surface area to freeze over. In some places, the ice cover was many feet thick, leaving commercial crews stuck in port.

“You have a lot of boats that can’t get out to fish, even now,” said Chuck Bronte, senior fishery biologist with the U.S. Fish and Wildlife Service in Green Bay, Wis.

Native American crews in northern Lake Michigan and Lake Huron, as well as Lake Superior, were able to drop their nets through holes drilled in the ice, said Mark Ebener, fishery assessment biologist with the Chippewa Ottawa Resource Authority, which regulates tribal fishing in the area.

They had some success but the whitefish population has dropped in recent years, making the Passover shortage worse, he said.

The reason is unclear, although some scientists blame invasive mussels, which create food scarcity in aquatic food chains by gobbling vast amounts of plankton.

Follow John Flesher on Twitter at HTTP://TWITTER.COM/JOHNFLESHER .

Rabbi Jason Miller Meets Demand for Kosher Products (Oakland Press – December 1, 2013)

Posted on: December 1st, 2013 by Kosher Michigan

Rabbi meets demand for Kosher products

Rabbi Jason Miller of Kosher Michigan
Rabbi helps meet demand for Kosher products. Rabbi Jason Miller launched Kosher Michigan, (KM), to help bring Kosher products to market. Miller works with restaurants, bakeries and manufacturers.His is the first kosher certification agency owned by a non-Orthodox rabbi to have a booth and exhibit at Kosherfest.

He was an exhibitor at the 2013 trade show in Secaucus, NJ, Oct. 29-30.

Kosherfest marked its 25th anniversary as an annual meeting and trade show and product resource for the kosher trade industry: supermarket, restaurant and foodservice buyers.

According to Miller, founder and director of Kosher Michigan, “My certification agency has grown over the past five plus years and becoming a part of Kosherfest for the first time is a milestone for me.”

Menachem Lubinsky, co-producer and founder of Kosherfest said, “In the last 25 years we have seen the number of kosher-certified items grow from a few thousand to almost 200,000. Major food companies have changed their ingredients and equipment in order to get kosher certification, and consumers, both Jewish and non-Jewish, seek the kosher symbol on the food products they buy more than ever before.”

Attendees to Kosherfest represent a broad spectrum of the industry, from chain and independent restaurants, caterers and specialty markets, to grocery/supermarket, big box and club chains, independent retailers, manufacturing ingredient buyers, distributors and buying agents, among many other industry professionals. Kosher Michigan was a co-exhibitor with Excalibur Seasonings, a large spice company in Pekin, Illinois that has been certified by Kosher Michigan for the past few years.

“As a non-Orthodox rabbi it has certainly been an uphill battle to gain acceptance in the kosher certification industry,” Miller explains. “However, it has been a worthwhile endeavor for me. Today Kosher Michigan certifies over fifty businesses and that number is growing each month. KM has expanded outside of Michigan and the KM hechsher (kosher symbol) is found on products sold throughout the U.S. and Canada.”

Miller started Kosher Michigan in 2008 to promote the observance of the Jewish dietary laws. KM is endorsed by the International Rabbinical Assembly and under the rabbinic advisement of Rabbi Joel Roth, a world renowned kashrut expert.

People of all faiths are purchasing kosher food for health and safety reasons. Additionally, people are purchasing kosher food for lifestyle and dietary reasons such as vegan, vegetarian, and lactose-free. There are more than 400,000 kosher certified products in the United States.

FYI

Kosher Michigan, 5657 W. Maple Road, Suite B, West Bloomfield Township 248-535-7090, koshermichigan.com.

Thanksgivukkah: Light Menorah, Pass Turkey (Detroit News – November 27, 2013)

Posted on: November 27th, 2013 by Kosher Michigan

For Thursday: Light menorah, pass turkey

Mark Hicks | The Detroit News

This Thanksgiving marks a first at Margo Grossman’s home: Menorah candles will burn while latkes as well as blue-and-white Star of David-shaped sugar cookies accompany heaping portions of turkey, mashed potatoes, pumpkin pie and other dishes.

Thursday is the national holiday honoring the Pilgrims’ harvest with help from the Wampanoag American Indians in the 1600s. It’s also the first full day of Hanukkah, the eight-day Jewish holiday that commemorates emancipation from religious persecution in the second century B.C.

For many Jews across Metro Detroit, the rare convergence is a chance to combine celebrations of each holiday — shared goods, family gatherings and more to show an appreciation for blessings — into a joyful period some have christened “Thanksgivukkah.”

“It’s a cool, once-in-a-lifetime thing,” said Grossman, a transition consultant from Franklin. “I’m definitely welcoming it. Doing the holidays together is fun and different. … It’ll be interesting.”

By some calculations, this is the first time since 1888 Thanksgiving and the start of Hanukkah have fallen on the same day. And, according to a Chabad.org article, the two holidays would next coincide in 2070.

To traditionalists and grateful diners alike, the unusual occurrence this year — Hanukkah begins at sundown today — links national history with spiritual heritage.

“It really highlights the fact that the Jewish-American community is American,” said Rabbi Steven Rubenstein of Congregation Beth Ahm in West Bloomfield Township.

To some, the holidays share similarities.

Having fled Europe seeking economic viability and freedom to practice their religion, the pilgrims faced enormous challenges — including the threat of death from disease and starvation — adapting to a tough new terrain, said the Rev. John Staudenmaier, a history professor at the University of Detroit Mercy.

“That’s the context that originally framed the Thanksgiving feast and it is deeply important for the people who ate that feast,” he said. “They knew they couldn’t have done it on their own. … Thanksgiving is a celebration of survival but also of bravery by people desperate for a fresh start.”

Hanukkah — also known as the “Festival of Lights” — marks the victory of the Maccabees and their allies over Syrian forces, allowing them to recapture the desecrated Jewish Temple in Jerusalem.

It also recalls the belief that a single day’s supply of lamp oil miraculously lasted eight full days during the temple’s rededication.

While non-Jews have associated Hanukkah, which often has fallen in December, with Christmas, this year the proximity to Thanksgiving and the holidays’ related themes seem more sensible.

“Thanksgiving fits a lot better with Hanukkah,” said Debra Darvick, a Jewish author from Birmingham. “It resonates more.”

With the overlapping observances in mind, some are creatively mixing traditions.

Rabbi Jason Miller of Kosher Michigan, a certification agency, and Patrick Coleman, owner of the Southern Nosh restaurant in Southfield that serves kosher vegetarian items and soul food, created a sweet potato latke.

A traditional Hanukkah item, latkes typically are cooked with potatoes and oil. But the Southern Nosh version uses a sweet potato — a popular ingredient in African-American and soul food kitchens, Coleman said.

Since adding them to the menu this month, cooks have averaged about a dozen orders a day, he said.

“Folks are really enjoying them. They think they’re very tasty. … They’re literally going out of the restaurant like hotcakes — no pun intended.”

The day after lighting the first candle in their menorah for Hanukkah, Lisa Soble Siegmann of Bloomfield Hills and her family plan to visit a relative’s home in Ohio for turkey, latkes, cranberry sauce, challah stuffing, pecan and chocolate gelt pie; games with dreidels, the four-sided spinning tops; and songs extolling both holidays.

“It’s going to be a night of fun and family and being together,” she said.

For Leah Gawel’s family in Novi, the convergence is more of a curiosity.

After a feast complete with latkes Thursday, they will light the menorah and let their children open gifts. Holiday decorations — colored lights, a banner — adorn their home.

“It just makes it interesting, makes it a little fun,” Gawel said. “It will be something the kids will remember.”

Partly to accommodate those celebrating Thanksgiving, organizers of the third annual “Menorah in the D” plan to hold the public lighting of the 24-foot-tall steel/glass menorah and the related community party in Detroit’s Campus Martius next week, said Rabbi Kasriel Shemtov of the Shul-Chabad Lubavitch in West Bloomfield Township. The ceremony usually occurs earlier during Hanukkah.

Some of the coordinators also are expected to display a dreidel-shaped mobile and distribute tin menorahs along with chocolate coins during America’s Thanksgiving Parade on Thursday, said Ben Rosenzweig, a member of the Shul.

That underscores a central theme of Hanukkah that dovetails with Thanksgiving, he said. “The idea of Hanukkah is good defeating evil and the idea that everybody has the freedom of religion to practice what connects them spiritually.”

mhicks@detroitnews.com
(313) 222-2117

From The Detroit News: http://www.detroitnews.com/article/20131127/METRO08/311270030#ixzz2mun1VBa1

Gluten Free Bar and Marshall Rader Honored with Startup Award (Michigan State University Extension – November 14, 2013)

Posted on: November 14th, 2013 by Kosher Michigan

Michigan State University and the Product Center give “Start-up to Watch” award to Marshall Rader

Michigan’s premier Specialty Food Show bestows award to The Gluten Free Bar.

Posted on November 14, 2013 by Paul James Werner, Michigan State University Extension

The Start-up To Watch Award was given to Marshall Rader during the Making it in Michigan Specialty Food Trade show on November 12, 2013, held at the Lansing Center in Downtown Lansing, Mich. An award ceremony was held during the lunch hour honoring the company for the successful introduction of gluten free protein bars. The company has distribution in 650 Midwest stores, and national presence with eight distributors. The company has experienced tremendous growth. The award ceremony inculded an introduction video and award presentation. The event was free to attend and was held at the Lansing Center in downtown Lansing, Mich.

The Gluten Free Bar partner team includes Marshall Rader, President; Elliot Rader and Ben Wahl, Vice-Presidents; and Jeremy Sher, R&D Director. Partners operate with a clear division of duties from Michigan and Seattle, Wash. and manufacuture the product at their plant in Ada, Mich.

Their product line includes a protein bar in four flavors and protein bites in three flavors. All bars are certified gluten-free by GFCO, certified vegan by Vegan Action, certified kosher by Kosher Michigan, and GMO free. In late 2013, The GFB will introduce soy-free bars, further enhancing their appeal in the gluten-free and allergen-friendly marketplace. Their motto, “believe in a better bar” reflects their commitment to meeting the needs of millions of gluten-intolerant individuals with a tasty, nutritious and convenient product.

The company was launched in 2010 and today is sold in over 650 stores in the Midwest and in national distribution through eight distributors. Internet sales constitute 10 percent of total sales. They are experiencing a 300 percent compounded annual growth rate. The business employs 11 workers, up from 3 at launch. In addition to producing their own product line, they operate a separate private label and co-packing business.

The company’s web site is professionally developed and maintained. It includes extensive information about the products, reviews, store locations, a blog and online ordering. They utilize search engine optimization, ad words and are pro-active with bloggers.

The Gluten Free Bar executives operate with clear vision and measurable goals. They recently conducted a strategic planning process and business plan update as part of their initative to accommodate general growth and expansion. The company is a contributor to the local food bank and the company supports the National Foundation for Celiac Awareness.

The Gluten Free Bar and the officers of the company received one of four separate awards. All of the award winners were recognized as part of the Making it in Michigan, the only premier specialty food trade show in Michigan. The trade show is a compilation of a marketplace for producers to sell their products to grocery buyers, an educational component that delivers classes from marketing to regulation and a formal conference and expert speakers. This year’s keynote speaker was Tim McIntyre from Domino’s Pizza. The event was hosted by Michigan State University and the MSU Product Center, partner ofMichigan State University Extension and MSU AgBioResearch.

This article was published by Michigan State University Extension. For more information, visit http://www.msue.msu.edu. To contact an expert in your area, visit http://expert.msue.msu.edu, or call 888-MSUE4MI (888-678-3464).

Thanksgivukkah 2013 Sweet Potato Latke (Kosher, Gluten Free)

Posted on: October 27th, 2013 by Kosher Michigan

Southern-Nosh-Kosher-Michigan

KOSHER MICHIGAN AND SOUTHERN NOSH TEAM UP FOR THANKSGIVUKKAH SWEET POTATO LATKE

Contacts: Rabbi Jason Miller | 248-535-7090 | miller@koshermichigan.com
Patrick Coleman | 248-352-1682

West Bloomfield, MI – Rabbi Jason Miller, the founder and director of Kosher Michigan, knew that it would be big news that the first day of Hanukkah was going to fall on Thanksgiving this year. In an effort to have a special food item dedicated to what is being called Thanksgivukkah, he contacted Patrick Coleman, a local Detroit restaurateur who owns Beans & Cornbread and Southern Nosh (29540 Northwestern Highway, 248.352.1682), both in Southfield, Michigan.

 

Miller’s Kosher Michigan certification agency certifies Coleman’s Southern Nosh Vegetarian Soul as a kosher restaurant. Southern Nosh offers casual dining centered on plant based down home cooking – sort of a kosher vegetarian menu fused with a soul food menu, or what has become known as “Upscale Yiddish Soul Food.”

 

Together, Miller and Coleman came up with the idea of a Thanksgivukkah Sweet Potato Latke. The dish is gluten free and is served with a garnish and either house-made applesauce or a vegan sour cream with herb garlic and pepper seasoning. “Hot sauce is optional,” says Coleman.

 

“The potato pancake, or latke as we call it, is a traditional Hanukkah delicacy,” explains Rabbi Miller. “On Hanukkah we eat foods that are cooked in oil to remind us of the miracle of oil that allowed the menorah to burn for eight days instead of just one in the Temple that stood in Jerusalem.”

 

“The idea of using a sweet potato for the Thanksgivukkah latke is not only symbolic of Thanksgiving, but is also a popular food item for African Americans,” said Coleman. “So not only have we merged two holidays – Thanksgiving and Hanukkah – but the rabbi and I also have brought two cultures together with a staple Jewish dish for Hanukkah and a staple soul food dish.”

 

The Thanksgivukkah Sweet Potato Latke will be available at Southern Nosh throughout the month of November. It is made by Chef Keith Hayes using rice flour instead of wheat flour so that the gluten free crowd can enjoy it too. The recipe is as follows:

Ingredients:
2 sweet potatoes, peeled and shredded
2 eggs, lightly beaten
1 tablespoon brown sugar
2 tablespoons all-purpose flour
2 teaspoons ground cloves
2 teaspoons ground cinnamon
1/4 cup vegetable oil for frying

Directions:
1. Place sweet potatoes in a colander. Place a cheesecloth over the potatoes, and squeeze the potatoes to release as much liquid as possible. Let the potatoes sit to release more liquid, then squeeze again.
2. In a large bowl, combine sweet potatoes, eggs, brown sugar, flour, cloves and cinnamon; mix well.
3. Heat oil in large heavy skillet to 375 degrees F (190 degrees C).
4. Form mixture into pancake size cakes, and fry in hot oil. Flip cakes after 2 to 3 minutes (when bottom is browned) and brown other side. Drain on paper towels, and serve piping hot! Kosher Michigan certifies Southern Nosh Vegetarian Soul as a kosher restaurant.

Kosher Michigan was founded in 2008 by Rabbi Jason Miller to promote the observance of the Jewish dietary laws. KM is endorsed by the International Rabbinical Assembly and under the rabbinic advisement of Rabbi Joel Roth, a world renowned kashrut expert. Rabbi Miller seeks to increase the availability of kosher products as well as to keep the cost of kosher products at affordable prices. KM provides kosher certification to Southern Nosh and over fifty other businesses. Both Rabbi Miller and Mr. Coleman are available for interviews.

#  #  #

Images:

Sweet Potato Latke for Thanksgivukkah

Sweet Potato Latke for Thanksgivukkah

Sweet Potato Latke for Thanksgivukkah

Sweet Potato Latke for Thanksgivukkah

Contact:
Rabbi Jason Miller 248-535-7090
Patrick Coleman 248-352-1682

Kosherfest 2013 Includes Conservative Hekhsher (JTA – October 13, 2013)

Posted on: October 13th, 2013 by Kosher Michigan

At Kosherfest, a 40-pound chicken nugget and a Conservative hechsher

JTA.org | Julie Wiener | October 28, 2013

Since the whole point of chicken nuggets is bite-sized convenience, showing off the world’s largest one — as Empire Kosher Poultry plans to do tomorrow — seems a bit oxymoronic, kind of like “jumbo shrimp.”
Not that any shellfish — jumbo or otherwise — will come anywhere near Empire’s record-setting nugget, which will be displayed at the Kosherfest trade show.

The 25th-annual, two-day kosher food expo kicks off in Secaucus, N.J., tomorrow and is expected to draw more than 6,000 people, all of them ready to nosh.
In addition to the 40-plus-pound nugget, Kosherfest will feature products from over 300 companies and more than 20 countries.

For the first time, the expo will also include a kosher supervisory agency run by a non-Orthodox rabbi. Rabbi Jason Miller’s Kosher Michigan certifies more than 50 businesses and is one of only a handful of non-Orthodox supervising agencies in North America. In an email interview, Menachem Lubinsky, Kosherfest’s founder and co-producer, said that Kosher Michigan is “the first non-Orthodox agency that has even attempted to exhibit at the show.”

Interviewed by phone, Miller, who is based in suburban Detroit and certifies over 50 companies, most of them in the Midwest, emphasized that he had not hidden his Conservative identity; in fact, Kosher Michigan’s exhibitor blurb, which he said has been on the Kosherfest website for months, states in the first sentence that the agency was founded in 2008 by a Conservative rabbi.

“Certainly the ultra-Orthodox do not want to believe a non-Orthodox rabbi is able to run a successful kosher certification agency, but the facts on the ground are that that’s what’s happening,” he said. “The marketplace — the consumers — have the loudest voice in this industry so the market will dictate which certification agencies are authentic and which are not … My goal has always been to increase the number of kosher options without increasing the cost.”

He emphasized that he uses the same standards as Orthodox supervisors. “If you look in the Torah or Talmud, nothing says a certifying agent has to have Orthodox smicha,” he said.
While there may not be room for both Orthodox and Conservative at Kosherfest, the overall kosher industry itself seems boundless: According to Lubinsky, it’s a $12 billion market.

Mark Your Calendars for Thanksgivukkah (Detroit News – October 8, 2013)

Posted on: October 8th, 2013 by Kosher Michigan

Mark your calendars for Thanksgivukkah

Not since 1888 have Thanksgiving, start of Hanukkah fallen on the same day

LEANNE ITALIE | ASSOCIATED PRESS
Woodstock-inspired T-shirts celebrating Thanksgiving and Hannukkah have a turkey perched on the neck of a guitar and implore ‘8 Days of Light, Liberty & Latkes.’ The creators nabbed the trademark to ‘Thanksgivukkah.’ (AP)

New York— It’s a turkey. It’s a menorah. It’s Thanksgivukkah!

An extremely rare convergence this year of Thanksgiving and the start of Hanukkah has created a frenzy of Talmudic proportions.

The last time it happened was 1888, or at least the last time since Thanksgiving was declared a federal holiday by President Abraham Lincoln, and the next time may have Jews lighting their candles from spaceships 79,043 years from now, by one calculation.

A 9-year-old New York boy has invented the “Menurkey” and raised more than $48,000 on Kickstarter for his already trademarked, Turkey-shaped menorah. Woodstock-inspired T-shirts have a turkey perched on the neck of a guitar and implore “8 Days of Light, Liberty & Latkes.” The creators nabbed the trademark to “Thanksgivukkah.”

Songs have popped up with lyrics like these from “The Ballad of Thanksgivukkah”: “Imagine Judah Maccabee, sitting down to roast turkey and passing the potatoes to Squanto …” Rabbi David Paskin, the song’s co-writer and co-head of the Kehillah Schechter Academy in Norwood, Mass., proudly declares his the Jewish day school nearest Plymouth Rock.

Some observers in Metro Detroit say the convergence means Hanukkah, which often has fallen close to Christmas, could this year absorb the flavor of Thanksgiving.

“Because of Hanukkah’s usual proximity to Christmas, it’s taken on this gift-giving culture. So it’s possible that this year, because of it coinciding with Thanksgiving, there might be more of a focus on being thankful … for what you have,” said Rabbi Jason Miller, director of Kosher Michigan and based in West Bloomfield Township.

Let’s not forget the food mash-ups commemorating the staying power of the Pilgrims and the fighting prowess of the Jews, along with the miracle of one night’s oil lasting eight days. Pumpkin latkes, apple-cranberry sauce and deep-fried turkey, anyone?

“It’s pretty amazing to me that in this country we can have rich secular and rich religious celebrations and that those of us who live in both worlds can find moments when they meet and can really celebrate that convergence. There are a lot of places in the world where we would not be able to do that,” Paskin said.

The lunisolar nature of the Jewish calendar makes Hanukkah and other religious observances appear to drift slightly from year to year when compared to the U.S., or Gregorian, calendar. But much of the intrigue over Hanukkah this year is buried deep in the history of Thanksgiving itself, which hasn’t always been fixed in the same spot. That caused some initial confusion over Thanksgivukkah.

In 1863, Lincoln declared Thanksgiving as the last Thursday in November (the month sometimes has five of those) and the holiday remained there until President Franklin D. Roosevelt signed a joint resolution of Congress fixing it as the fourth Thursday, starting in 1942.

Since 1863, Thanksgiving and the first full day of Hanukkah on the Gregorian calendar have not overlapped. Jewish practice calls for the first candle of eight-day Hanukkah to be lit the night before Thanksgiving Day this year, so technically Thanksgivukkah falls on the “second candle” night.

Jonathan Mizrahi, a quantum physicist at Sandia National Laboratories in Albuquerque, N.M., puzzled on the convergence last January, in a blog post with buzzed-about line graphs picked up by others online.

More than 100,000 people have visited the blog since then, he said, including some who questioned his calculations and prompted him to post a couple of clarifications.

He hadn’t made it clear that he was referring to the “second candle” night of Hanukkah, and he hadn’t realized Thanksgiving had shifted from the last to the fourth Thursday of November.

While the whole thing is lots of fun, is there anything truly cosmic happening here?

Well, there’s Comet ISON, which is set to pass close by the sun on Thanksgiving and may provide a nice show — possibly even during daylight. Or not, since comets can’t always be counted on.

Detroit News staff writer Mark Hicks contributed

From The Detroit News: http://www.detroitnews.com/article/20131008/NATION/310080034#ixzz2mulywrrm

 

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