Kosher certification Started a Century Ago

Posts Tagged ‘Kosher Food Industry’

Kosher certification Started a Century Ago

Posted on: April 27th, 2023 by Kosher Michigan

By JUSTIN VELLUCCI (from the Pittsburgh Jewish Chronicle)

Frank Butler, the grandfather of Squirrel Hill-based Magisterial District Judge Dan Butler, was a Ukrainian man drafted into the Russian army to fight in the Russo-Japanese War around 1905.

After he deserted the army and fled Europe, the Kyiv native settled in Squirrel Hill — in the house where five generations of Butlers have since lived — and, as an observant Jew, entered the world of regulating kosher food.

A mashgiach, or Jew who supervises the status of kosher foods, working on foods produced by the H.J. Heinz Co. in Pittsburgh, Frank Butler helped develop the national Orthodox Union’s familiar logo — a “U” in a circle — in 1923, exactly 100 years ago.

“It was an obvious idea to create a national entity that would supervise kosher foods — at the time, there was nothing like that,” Dan Butler told the Chronicle. “And, as the Jewish community expanded around the country, they realized they needed unified standards.”

“We have deep roots in Pittsburgh, particularly in the Orthodox institutions,” Butler added. “The things my grandfather did and said are still things we teach our children. I got it all from my parents, who got it with their mother’s milk.”

The Orthodox Union has grown immensely in its 100-year history — today it certifies the products of 7,000 companies and 14,000 facilities in all 50 U.S. states and 105 countries, said Rabbi Moshe Elefant, its chief operating officer and executive rabbinic coordinator.

“We’ve been certifying food around the country and around the world,” Elefant said.

The Orthodox Union, though it is based in New York City, started its history with a single account in Pittsburgh, that of the H.J. Heinz Co.

Heinz started using the OU symbol in 1927. (Image courtesy of the Rauh Jewish Archives)
“Heinz was the first major Orthodox Union account,” Elefant said. “Heinz was the first packaged food that was OU-certified.”
Packaged items certified kosher for Heinz in the 1920s included, famously, its baked beans, as well as lesser-known items like its chili sauce.

Kraft Heinz, the parent company of H.J. Heinz Co., did not respond to multiple calls and emails seeking comment.

Heinz first displayed the OU symbol on its goods around 1927, according to Eric Lidji, director of the Rauh Jewish History Program & Archives at the Sen. John Heinz History Center.

Heinz was “all about cleanliness and safety” in the 1920s, packaging its horseradish in clear bottles so people could see the ingredients, Lidji said. Before that, people relied on fresh, locally made and purchased foods.

“When you start to get packaged foods, it just got hard to know what the ingredients were,” Lidji said. “And the OU started to work and talk about ways to address this.”

There also were economic benefits to the drive to certify packaged goods as kosher, Lidji said. A huge immigration wave crested in the United States around 1924, and many companies, like Heinz, were looking for ways to gain the trust — and dollars — of that population.

“This was the largest this immigrant market was and companies wanted to target it,” he said. “Heinz just did it in an innovative way.” PJC

Justin Vellucci is a freelance writer living in Pittsburgh.

Kosher foods market to grow by USD 12.78 billion

Posted on: February 15th, 2023 by Kosher Michigan

Technavio has announced its latest market research report titled Global Kosher Foods Market 2023-2027

Kosher foods market insights –

In 2017, the kosher foods market was valued at USD 28.99 billion. From a regional perspective, North America held the largest market share, valued at USD 16.02 million. The kosher foods market size is estimated to grow by USD 12.78 billion from 2022 to 2027 at a CAGR of 6.36% according to Technavio.

Kosher foods market – Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market’s competitive landscape and offers information on several market vendors.

St. Julian Winery Brings Back Sholom Concord Kosher Wine (Detroit News)

Posted on: January 24th, 2023 by Kosher Michigan

St. Julian’s brings Sholom kosher wine back
Greg Tasker
Special to The Detroit News

St. Julian’s kosher wine — Sholom — is back on store shelves across Michigan after a two-year hiatus.

First introduced in the mid-1940s, Sholom has long been a popular offering from St. Julian Winery but has not been available since 2020. The long-time friend and rabbi the winery had worked with for years died. To be deemed kosher, wine must be made under the supervision of a rabbi, include only kosher ingredients and must be processed using equipment rabbinically certified to make kosher wines.

Sholom, a sweet concord wine, is made in Michigan at St. Julian Winery.
“Kosher certification is something we take very seriously. We want to be respectful of different communities and know that we are providing a legitimate option for those looking for kosher qualification,” said Apollo Braganini II, who is president of the family-owned winery, one of Michigan’s largest.

Thankfully, Rabbi Jason Miller, founder and director of Kosher Michigan, a kosher certification agency in West Bloomfield Township, approached St. Julian.

“Over the past few years, many people — including a local Michigan rabbi and his wife, David and Alicia Nelson — reached out to me about Sholom wine, telling me that they love the product but that it wasn’t available anymore,” said Rabbi Miller, who lives in Metro Detroit and started the kosher certification agency in 2008. “I reached out to the team at St. Julian and they also said they’ve heard from many fans of Sholom who miss it and want it back. We began discussing whether it would be possible for me to certify the wine as kosher.”

After visiting the Paw Paw winery and meeting with the team this past summer, Rabbi Miller agreed to a partnership to assist St. Julian in the production of Sholom.

Sholom is made from Concord grapes grown in southwestern Michigan. Braganini describes Sholom as a sweet red wine, reminiscent of the company’s Sweet Revenge. The company describes Sholom as having a bright bluish-purple hue with vibrant grape aromas. The wine is 10% ABV.

“A lot of people were bummed when we didn’t have it. We’re very excited to have this product again,” said Braganini, noting the company produces about 5,000 cases of Sholom in a typical year. “It’s been a very popular product in Jewish communities. We haven’t changed anything.”

Working with St. Julian, Kosher Michigan is following the exact same kosher supervision procedures as the rabbis who previously certified Sholom wine for decades. Rabbi Miller oversees the entire process, from the harvest in September to the crushing and fermentation process. St. Julian has designated a single tank in its operations for Sholom. Miller returns later to oversee the bottling.

His goal is to make sure no additives, coloring, “or something that would make the wine not natural” are added, he said. Its kosher designation means the wine has been supervised as a kosher production. Wine is used for blessings, blessings on the Jewish Sabbath and major Jewish events like Passover and Rosh Hashanah.

“While this is the first wine that (Kosher Michigan) has certified in its 15 years of existence, it just feels like this is the right one to start with. There’s such a rich history of Sholom, a huge following, and a local Michigan connection,” Rabbi Miller said.

Kosher Michigan certifies thousands of products throughout North America, India and the Middle East. Kosher Michigan’s hekhsher (seal of approval) can be found on food products on supermarket shelves throughout North America.

Rabbi Miller believes Sholom is the only kosher wine produced in Michigan.

Sholom wine is part of St. Julian’s long history, though it’s uncertain how its production initially came about. The company, however, has been producing altar wine since its founding in Canada in 1921 during Prohibition. The company relocated to Detroit after Prohibition and eventually moved to southwestern Michigan to be closer to the source of grapes. St. Julian still produces altar wine, once famously served when Pope John Paul II held mass at the Pontiac Silverdome during a visit in the late 1980s.

Today, St. Julian is the oldest continuously operating winery in Michigan, now home to about 170 wineries across the state.

For Rabbi Miller, certifying Sholom as a kosher wine was something of a coincidence. Earlier in his vocation as a rabbi, someone gave him a metal sign advertising Sholom wine and Paw Paw. “I’ve had it all these years,” he said. “I built a bar in my basement and hung it on the wall. I never thought it would be my signature on those bottles of wine one day.”

The Sholom label includes his signature and the Kosher Michigan symbol, certifying that it is kosher.

Kosher Certification Has Gone Mainstream

Posted on: April 14th, 2022 by Kosher Michigan

Republished from Food Safety News

By Cookson Beecher on April 19, 2022

For the approximately 15.2 million Jewish people in the world, this is a time to celebrate Passover — the festival commemorating the exodus of the Israelites from Egyptian slavery in the 1200s BC. This year the holiday runs from April 15 through April 22.

As with other holidays, food is an important part of this annual celebration, with the main observances centering around a special home service called the seder, which includes a festive meal. The foods served must all be kosher.

Derived from Hebrew, kosher means to be “pure, proper or suitable for consumption.” It’s a term that describes foods that comply with dietary guidelines set by traditional Jewish law. Not only do these laws set forth which foods may be consumed, but also how they must be produced, processed and prepared. And which foods should not be eaten.

With the extra supervision required to be accepted as kosher, with oversight by rabbis for example, kosher food is perceived by many people — Jewish and non-Jewish alike — as being healthier and cleaner.

No wonder then that a kosher label on food attracts shoppers of all kinds. In fact, according to research in 2017 by Kosher Network International, the global market for kosher foods was worth $24 billion, with growth expected to hit 11.5 percent by 2025.

OK Kosher, one of the largest kosher certification organizations in the world, has certified about 700,000 products made by 4,000 manufacturers, which include Kraft, Heinz, Kellogg and General Mills. Even Coca Cola has gone Kosher.

Rabbi Eli Lando, executive manager of OK Kosher, said that by and large, “consumers see a kosher certification as a verification that a product is healthy, clean and safe. And while the certification has roots in religious traditions that are thousands of years old, it now speaks directly to the modern consumer’s demand for wholesome foods.”

Although there are 6 million Jews in the United States, according to World Population Review, Lando said Jewish people represent only 20 percent of the kosher product consumer base.

In other words, kosher has gone mainstream, with social media helping to boost people’s awareness of it.

Roger Horowitz, author of “Kosher USA,” describes a Kosher seal as a “silent salesman.

“It may seem ancient,” he said, but the people doing it are modern and in the modern marketplace.”

What’s kosher and what isn’t
Food that is kosher must adhere to specific Biblical-based dietary laws. Some of these rules require only eating animals that are kosher — cloven (split) hooved mammals that chew cud. These include cows, sheep, goats, lambs, oxen and deer. Cuts of beef from the hindquarters of the animal, such as flank, short loin, sirloin, round and shank, are not considered kosher.

Some meats, such as meat from pigs, rabbits, squirrels, camels, kangaroos and horses are not considered kosher.

Pigs? Pigs can transmit trichinellosis, or trichinosis, a disease transmitted by eating raw or undercooked pork contaminated with the parasite Trichinella, which is not visible to the naked eye. Symptoms range from nausea to heart and breathing problems. In the past, trichinosis was fairly common and can still be a problem in rural areas.

The best way to prevent trichinellosis is to cook meat to a temperature of 71 degrees C (160 degrees F). Freezing, curing or salting, drying, smoking, or microwaving meat may not kill infective parasites. Of course, In the case of kosher, you can prevent infections by not eating pork altogether. In Biblical days, this was a practical safeguard against it.

Certain domesticated fowl, such as chicken, geese, quail, dove and turkey may be eaten. But predator birds such as eagles and hawks may not.

Fish is considered kosher only if the fish has fins and scales. This would include tuna, salmon, halibut and pickerel. But shrimp, crab, oysters, lobster and other types of shellfish are not permitted. That’s because they have spread typhoid and are also a source of a type of hives.

Meanwhile fish and eggs and plant-based meats are classified as “neutral,” meaning they don’t contain milk or fish.

Fruits in their unprocessed forms are kosher but they can’t contain insects, which means they must be inspected to make sure no insects or larvae are present before being sold or eaten. Specially trained rabbis do the inspections.

Nuts and seeds and the oils from them are kosher, although sometimes the processing of these foods can make them non-kosher because of possible cross-contamination from equipment that was used for meat or dairy products.

Also, under kosher rules, meat and dairy may not be made or eaten together. In other words, it’s one or the other at mealtime. This is based on the belief that dairy foods and meat digest at unequal rates, which is hard on the body.

Grains for the most part are fine. But during Passover, all leavened grain products — those made with yeast or a leavening substance — are forbidden. But unleavened breads such as matzo are allowed.

Kosher slaughtering . . . and after
Kosher requires that an animal or bird be slaughtered by a trained kosher slaughterer. The process involves severing the trachea and esophagus with a special razor-sharp knife. This also severs the jugular vein, which kills the animal or bird instantaneously and is said to cause a minimal amount of pain to the animal or bird.

After the animal has been slaughtered, the internal organs are inspected for any abnormalities that would make the animal non-kosher. The lungs are also checked for abscesses and other health problems.

The blood, which is a medium for the growth of bacteria, is drained. Meat must be “koshered” within 72 hours after slaughter so that the blood won’t congeal. Eating the blood of an animal or bird is forbidden.

Labeling is important
Because foods nowadays can contain so many different ingredients and also because of the complexities of modern food processing, it would be hard for a consumer to know if a product is kosher or not. That’s where labeling comes in. A kosher label on the packaging indicates that the product has met all of the necessary requirements. For those who want to adhere to kosher dietary guidelines, the advice is to choose only foods with these labels as a way to avoid accidentally eating something that isn’t kosher.

In North America, kosher certification ranges from around $5,000 to $15,000 for annual certification. As well as regular inspections, unannounced inspections are also part of the certification process. Rabbis are involved throughout the certification process. This gives consumers added trust in kosher products because an extra set of eyes are involved.

According to the JIFA, the Jewish Initiative for Animals 74 percent of Americans chooses kosher based on concerns for food safety. In fact, of the people who buy kosher products, the majority point to food safety as their key concern. And previous research has shown that American shoppers believe that kosher food is safer.

Washington state dairyman Dick Klein, who isn’t Jewish, is one of them. He said he always buys kosher, if it’s on sale, because “it’s healthier and safer.”

Some problems
Meanwhile, JIFA, says that despite the fact that people think kosher food is inherently better, this is despite the fact that almost all kosher and non-kosher meat, poultry, dairy and eggs come from animals raised on factory farms, which raises concerns about the overuse of antibiotics.

When it comes to how kosher animals are bred and raised, JIFA says that kosher certification has no relationship to antibiotic use, health genetics, confinement, or access to pasture.

Food safety enters the picture
Although many people consider kosher foods to be safe when it comes to standard food-safety requirements, that isn’t necessarily the case.

Kosher Check, a Canadian certifying company, is a full-service certification agency — but one with an important difference, according to its website. While kosher agencies worldwide aim to certify that the ingredients and manufacturing processes of their clients follow the Jewish laws of kosher as set out in the Torah (the Jewish Bible) Kosher Check goes further.

Formerly BC Kosher, it was the only agency in the world that required its clients to be in good standing with all applicable food safety rules as a condition of kosher certification.

Now Kosher Check certification has been introduced for those manufacturers that want to promote not only their kosher compliance but their commitment to food safety as well.

The company says that certification of a company’s products and manufacturing processes by Kosher Check is a mark that “not only guarantees your ingredients and products kosher status, it also acts as a mark of assurance that food safety laws have been strictly followed to a minimum level of HACCP compliance.”

Hazard Analysis Critical Control Point (HACCP) compliance requires businesses to identify potential food safety issues and review their entire food storage and handling processes and procedures. The goal of using HACCP is to ensure a business is HACCP compliant. Compliance implies all aspects of food storage and handling are conducted in a safe manner.

Kosher Check says it can work with companies that don’t meet this standard to achieve it.

The company’s website also says that this double-layered guarantee formalizes and reinforces the widely-held belief among consumers that Kosher products are safer to consume. Besides attracting Jewish shoppers, the Kosher Check label will attract “the throngs of shoppers concerned about food safety issues,” thus greatly expanding the market for a company’s kosher products.

Kosher Certification in America – Why Kosher for Passover is Thriving

Posted on: April 14th, 2022 by Kosher Michigan

ORIGINALLY PUBLISHED IN FOOD DIVE

The ‘silent salesman’: How kosher certification went mainstream

By Megan Poinski

Right now, Jewish people around the world are scrutinizing their cabinets and pantries, trying to get rid of any food items that aren’t kosher for Passover.

Hanan Products has been ready for this year’s holiday, which runs from the evening of April 15 to 23, for months.

Every January, the New York manufacturer of whipped toppings and creamers converts its entire factory to kosher-for-Passover production for a little more than two weeks.

In an interview in late January, as the special manufacturing period was drawing to a close, Chief Operating Officer Ryan Hanan described the process. Several rabbis were moving around the factory floor, scrutinizing every detail as the factory churned out non-dairy whipped toppings and coffee creamers that can be used during the eight days of Passover. Specialized sealing tape was everywhere. Only one line in the facility was running, and workers spent long hours making the specialized products that the commercial bakery customers Hanan Products serves will need for the annual holiday.

“It’s a little hectic,” Hanan said.

But the hectic time pays off at Passover. This year, Hanan Products made about 250,000 pounds of kosher for Passover items. The company is one of the few in the space that makes a product that can be enjoyed by observant Jews during the holiday. Rabbi Eli Lando, executive manager of certification organization OK Kosher, said that kosher for Passover is an especially hot market because most people in the Jewish faith — not just those who follow a kosher diet on a daily basis — will stick to those products during the eight-day holiday.

Every day of the year, however, kosher is a hot market, period. Research in 2017 by Kosher Network International — commonly abbreviated KNi — found that the global market for kosher foods was worth $24 billion, and was projected to grow 11.5% by 2025. OK Kosher, which is one of the largest kosher certification organizations in the world, has certified around 700,000 products made by 4,000 manufacturers, Lando said. Its clients include Kraft Heinz, Kellogg and General Mills.

Kosher is one of the most popular certifications in the food industry today. According to one commonly cited estimate, the certification is on about 40% of all products in a U.S. grocery store.

While there are about 6 million Jews in the United States, according to World Population Review, Lando said Jewish people represent only 20% of the kosher product consumer base. By and large, consumers see a kosher certification as a verification that a product is healthy, clean and safe. And while the certification has roots in religious traditions that are thousands of years old, it now speaks directly to the modern consumer’s demand for wholesome foods.

What is kosher?
In essence, food that is kosher adheres to specific dietary laws for members of the Jewish religion. Different religious texts and their interpretations lay ground rules about the types of food items and ingredients that observant Jews need to eat, as well as which foods and ingredients they need to avoid. Some of these rules involve not cooking meat and dairy together and only consuming products from animals that are kosher — generally cloven-hooved mammals that chew a cud, certain birds, and seafood with scales — and killed and prepared according to kosher rules.

In the days before widespread CPG food and drink manufacturing, it was relatively easy for observant households to be able to make choices based on those dietary laws, said OK Kosher Project Coordinator Ilana Klein.

As CPG-style food became more popular, different ingredients, additives and processes changed the ultimate composition of food and drink. It became much more difficult for individual consumers to know whether items met with their dietary laws. So, Klein said, kosher certification groups formed to visit manufacturing facilities, scrutinize and study ingredients and offer advice to CPGs and consumers about which foods, processes and ingredients were kosher.

OK Kosher has been certifying food products since 1935, and is one of the larger certification organizations today. The ingredients and manufacturing processes for every product that has the organization’s circled K on its packaging have been scrutinized by OK Kosher’s staff of experts. In addition to all of the CPG products OK Kosher has verified, Lando said there are more than 1 million ingredients that the group monitors.

“Any certification worldwide has their standards based on regulations that were developed by mankind, people who have come together and decided that this would be the standard,” Lando said. “The standard of kosher is the interpretation of the Bible, which has been in Jewish tradition for thousands of years.”

Kosher certification is not about ensuring food is high quality or healthy, Lando said. It attests certain processes related to safety and purity enshrined in Jewish law are followed. And it means that those who work with certification — many of whom are rabbis — continue to make site visits and investigate processes and ingredients.

“Any certification worldwide has their standards based on regulations that were developed by mankind, people who have come together and decided that this would be the standard. The standard of kosher is the interpretation of the Bible, which has been in Jewish tradition for thousands of years.”

Geller, who is known as the “Queen of Kosher” for her presence in Jewish lifestyle media — writing cookbooks, hosting online cooking shows and founding KNi — said that the halo of a kosher certification has deep roots. While it is important to consumers who only eat kosher products all year long, it’s also become synonymous in popular culture for something that is pure and honest. After all, she said, it’s not uncommon for people making any kind of agreement to talk about whether it is “kosher.”

“People have a lot of reverence for a religious set of eyes, which cannot be compromised,” Geller said. “So they really know that whatever is in the package is actually in the package — nothing more, nothing less. And there’s an independent board or body governing that process. That’s why it’s become so much more mainstream.”

Kosher continues to be top-of-mind for both consumers and manufacturers. According to Innova Market Insights, almost a third of all product launches in 2021 had a kosher claim. More than half of all dessert and ice cream launches were certified kosher, and 17% of the new kosher launches came from the bakery category.

Read More in Manufacturing
Roger Horowitz, author of “Kosher USA: How Coke Became Kosher and Other Tales of Modern Food,” said that in this day and age, a kosher certification is almost a need-to-have. Unless a product is something that could never be kosher certified — for example, something containing shrimp — or it would be extremely expensive to create a kosher version — like a budget product that contains meat — the default is for it to become kosher certified.

In kosher we trust
While kosher certification began as a way to tell members of a religious community what they could eat, the symbol means much more to a wider swath of consumers today.

“If the product has a kosher symbol on it, it says … [it is] a company that invests in quality, a company that cares about the product they make,” OK Kosher’s Lando said.

Lando recalls something an attorney told him: Kosher certifiers answer to a higher authority. For that reason, he said, they don’t let things slide. When examining manufacturing facilities, kosher certification groups point out any issues and force the manufacturers to deal with them.

Because of the vital role a kosher certification plays to observant consumers, Lando said that transparency is key. The effect of that transparency, as well as the trust the community places in rabbis, adds to the deference that consumers give the certification.

The popularity of kosher certification is something that has snowballed through the years. Horowitz said that one impetus for manufacturers to get the certification is simply access. There are areas of the U.S. with larger Jewish populations — like the New York City region, as well as several other East Coast cities. Grocery retailers that serve those populations may prefer to put more kosher products on their shelves simply for those customers. And if these stores are part of larger chains, the kosher products will spread to new locations.

Geller said this begins a validation loop for kosher food. As there are more kosher certified products available throughout the store, she said, they become both more prevalent and prominent. The sheer numbers, she said, increase demand among consumers.

Kosher also has the connotation of being healthy, Geller said — though the certification has nothing to do with nutritional qualities. Kosher certifications are usually next to the other labels and symbols that show a product’s nutritional and ingredient qualities, such as “vegan friendly,” “organic,” “all-natural” or “gluten-free,” providing the association.

Kosher certification offers other helpful information to consumers, Horowitz said. If a consumer is lactose intolerant, for example, kosher certification can indicate whether a product contains dairy.

“People have a lot of reverence for a religious set of eyes, which cannot be compromised. So they really know that whatever is in the package is actually in the package — nothing more, nothing less. And there’s an independent board or body governing that process.”

The 2017 KNi study found that kosher products drive three times larger basket sizes among shoppers, though only 10% of those products come from specialty kosher sections that provide Jewish ethnic food. Geller said the reasoning behind this is two-fold. For consumers eating all kosher food for religious reasons, they follow other Jewish traditions, including weekly entertaining on the Sabbath. This is akin to having a Thanksgiving-style meal each week, she said, inviting friends, extended family and neighbors.

For consumers who have no religious reason to buy kosher food, the ones who pay close attention to the certification tend to be more affluent, Geller said. These people usually buy more at the store anyway, but they are also more apt to pay premium prices for the branded products they most want.

Because kosher traditions date back thousands of years and find their beginnings in a religious, ethnic and cultural community, Geller said that kosher presents a sense of authenticity. As people are embracing more genuine forms of food and drink, items that are kosher fit into that space for consumers.

“They really, really feel that it’s authentic, and from the source and it’s timeless,” Geller said. “…If you want to really learn how to make tomato sauce, I want an Italian grandmother to teach it to me. That’s the idea with kosher food.”

How to be kosher
While hundreds of thousands of products have kosher certifications, the right to bear a kosher seal is something that is hard earned. OK Kosher’s Klein said that the certification goes far deeper than filling out a form and checking boxes.

“It became more and more sophisticated as time went on, and it’s definitely one of the major pioneers in the United States and across the world,” Klein said. “Our organization is constantly upholding the standards, setting the standards, determining new standards, always examining the new technology and new practices.”

Lando said that earning kosher certification through OK Kosher is no different than working with any other regulatory agency. After a CPG manufacturer applies online, OK Kosher discusses product specifics with the company and visits its manufacturing facility. It puts together a certification plan and requirements, and schedules visits to ensure that the manufacturing lines remain in compliance. The manufacturer also signs a legal agreement to use the OK Kosher trademark.

It can take as little as four weeks for a product to get an initial kosher certification, depending on how ready the item and facility are. OK Kosher’s certification lasts a year, meaning all companies are subjected to at least an annual reinspection. However, Lando said, kosher inspectors do make unplanned visits to ensure companies are continuing to follow the proper procedures to maintain certification.

In his book, Horowitz wrote about some of the specific challenges CPG companies have dealt with as they sought kosher certification. Many involved single ingredients that were not kosher. Horowitz said that gelatin has caused problems through the years. The ingredient can be sourced from a variety of places — including red meat, fish and vegetables — but the mouthfeel varies depending on its source. Horowitz said that finding a kosher source of gelatin that does not impact the eating experience has been challenging, especially because the ingredient must be sourced from an animal killed in accordance with kosher law.

“If you’re a large manufacturer making large sorts of products, if you have to disrupt the assumptions and the habits of consumers by changing their product mix by changing the gelatin, it’s not worth it for you to do that,” Horowitz said.

“If you want to really learn how to make tomato sauce, I want an Italian grandmother to teach it to me. That’s the idea with kosher food.”

In the 1950s, Coca-Cola faced a similar ingredient challenge, Horowitz said. At the time, its signature soda contained a small amount of animal-derived glycerin, which is not kosher. However, industrial ingredient producers found that petroleum-derived glycerin is kosher, edible and less expensive than the animal variety, Horowitz said. All of those contributed to Coca-Cola — and other manufacturers — turning to the petroleum-derived ingredient.

Lando advises companies today to go into designing products and manufacturing processes already thinking of kosher certification. If a company has to make big changes in order to become kosher, or if attaining certification gets in the way of doing business, he often counsels them not to do it. For a food manufacturer to make kosher products, the ingredients, equipment and production lines all need to be certified. And it all needs to be kept in order — a non-religious person may not mind if a product with a kosher seal was made on a production line that did not undergo proper sanitization processes, for example, but it means much more to someone who is observant.

Like many trends today, KNi’s Geller thinks that kosher’s popularity has been magnified by social media. Historically, while many large CPG brands have offered certified kosher products for decades, not many had promoted it, and the certification seal itself isn’t especially prominent on packaging. Geller said manufacturers seemed to not consider kosher as an earned certification that every consumer would want to know about.

About 10 to 15 years ago, Geller said, that started to change. The ability to do specific marketing on social media helped drive the realization of how important a kosher certification really is to consumers.

“They started to actually target the kosher customer, and then saw that value expand out to … the international community or those that just see kosher as a symbol of approval,” Geller said. “Then the explosion really happened and the certification went mainstream.”

On KNi, the huge popularity of kosher food is evident. Geller publishes an array of KNi cooking videos featuring different cuisines and cooking styles, in which all of the recipes are kosher. The most popular videos are on KNi’s homepage — with 187.3 million views for a video on Middle Eastern dips, 74 million views for one on the Arabic dip matbucha and 44.2 million views for one on cheese-stuffed falafel.

“There are only 15 million Jewish people in the entire world,” Geller said. “People. We’re talking about men, women, children and babies. And we have videos with over 10 million, 15 million views.”

As far as certifications go, kosher is relatively inexpensive. OK Kosher is a nonprofit, Lando said, and most companies in North America pay somewhere around $5,000 to $15,000 for an annual certification. The cost is based on aspects like the location, number, size or volume of facilities where the food is made and the amount of supervision and monitoring needed based on the product type.

When manufacturers ask what the return on investment is for making a product kosher, Lando responds that they should also consider the “return on ignoring.” He noted that certification costs are a fraction of what a company pays for larger marketing expenses, like a Super Bowl ad.

“If you take off the kosher symbol, you will find out how many customers you chased away, and that is going to be a much more expensive lesson to learn,” Lando said. “…It’s not a mistake that companies large and small, have kosher symbols on their products year after year after year after year.”

Horowitz said studies have shown only about one in 10 consumers seeking a kosher certification on products actually follows a kosher diet.

“You’re talking about millions of people who are looking for a kosher label on products,” Horowitz said. “And if that label can be obtained for a relatively modest cost, then it becomes an asset to the marketing activities.”

Kosher certification organizations — and CPG manufacturers as well — all realize that a kosher seal on a package is like a “silent salesman,” Horowitz said. And while certification organizations have a primary interest of ensuring products with the seal truly are kosher, there is a secondary goal of encouraging consumers to buy the products.

“Kosher: It may seem ancient, but the people doing it are modern and in the modern marketplace,” Horowitz said.

Kosher Foods Industry Grows in U.S. and Globally

Posted on: January 17th, 2022 by Kosher Michigan

The awareness regarding health and wellness is rising rapidly. This trend has caused the demand and availability for various types of kosher food to grow speedily in the past several decades. This growth is expected to continue to rise over the next decade and beyond.

The global kosher food market is expected to reach a market size of $28.85 billion by 2028, and project a CAGR of 4.16% during the forecast period, 2019-2028. The base year considered for the market study is 2018, and the forecast period is between 2019 and 2028.

Key factors fuelling the global kosher food market growth: High prevalence of lactose intolerance, the demand for kosher food products among non-Jewish consumers, and an increase in the number of health-conscious consumers.

In the 1990s, only 18 kosher certification agencies were functional across the world. With the expansion of the global kosher certification industry, the current number is estimated to be over 1,600 kosher certification agencies led by rabbis. Of this number, approximately 600 are found in the United States. Of the 600 kosher certification agencies in the U.S., the vast majority are run by Orthodox rabbis. Since the mid-2000s, a small number of U.S.-based kosher certification agencies have been started by non-Orthodox rabbis, including Rabbi Jason Miller of Michigan, the founder and kosher director of Kosher Michigan — KM Kosher Certification Agency, based in West Bloomfield, Michigan. Rabbi Miller’s kosher organization now boasts hundreds of clients around North America plus dozens more in India. While Miller faced much pessimism when he launched KM back in 2008, he was determined to grow his kosher agency, which is now the largest non-Orthodox kosher certification agency in the world.

What has fueled the growth in the kosher market?

This growth is primarily attributed to customer demands for allergen-free, clean labels, organic, and vegan foods. As companies are continually adapting to kosher certification, it has become mandatory for raw material suppliers to be kosher certified. This upsurge in demand for kosher food products around the world has renewed prospects for enterprises, including raw material suppliers and kosher food manufacturers.

The consumption of kosher food by non-Jewish consumers is also propelling market growth in the kosher segment. The snacks and savory, bakery, and confectionery product segments, under the product category, are estimated to witness a significant compound annual growth rate (CAGR) during the forecast period. Snacks and savory items comprise rolls, wraps, sandwiches, bread, nachos, crackers, chips, gushers, and peanut butter, among several others. Bakery and confectionary products like cookies, pies, pastries, and muffins are usually prepared using flour. The growth of these segments is driven by emerging and new market players, and assorted food items.

The North American region is estimated to be the major contributor to the global market in terms of market share. The United States is second to Israel in terms of Jews and is one of the most lucrative markets for kosher food manufacturers. Therefore, the presence of Jews in the United States and Canada bolsters the kosher food market growth in the North American region. Furthermore, the adoption of kosher food by the non-Jewish community, owing to its benefits, is anticipated to offer potential expansion opportunities for the market players in the region.

The global market is witnessing potential lucrative opportunities, owing to the rising presence of varied kosher food products. The professional culinary sector has emerged as a positive trend, increasing the popularity of kosher food. Chefs are the key cuisine trend drivers. Online shopping is one of the leading distribution channels for kosher food products as a result of consumer behavior, availability, and variety.

Kosher Food Industry Set to Expand Greatly

Posted on: November 12th, 2021 by Kosher Michigan

Kosher Foods Market to See a Big Increase in 2023 and Beyond

“There’s no question that the kosher food industry has already grown significantly and is on a path toward historic expansion,” said Rabbi Jason Miller, a Conservative rabbi and the founder of Kosher Michigan. Kosher Michigan is a kosher certification agency based in Rabbi Miller’s hometown of Metro Detroit, Michigan. Launched in 2008, Kosher Michigan (KM) has seen immense year-over-year growth in both the number of kosher clients as well as the shear number of food products KM has certified as kosher. An expansion to India and some Far East countries in 2015 has led KM’s advancement in the spice and dry foods industry.

Rabbi Miller, the kosher director of Kosher Michigan Kosher Certification Agency, referenced a recent competitive landscape summary of the “Kosher Foods Market” report that detailed the essence of what is driving the record numbers of growth in the kosher food industry. The report Rabbi Miller referred to evaluates historical data on the kosher foods market growth and compares it with current market situations.

Rabbi Jason Miller of Kosher Michigan Kosher Certification Agency

Further information about the Kosher Food Industry report also focuses on market share, the highest growth rate of emerging players, business strategies, production, and prospects. The report provides data to the customers that are of historical & statistical significance informative. It helps to enable readers to have a detailed analysis of the development of the market.

The Kosher Foods market report provides a detailed analysis of the major market players with the overall market overview of their business, recent developments, expansion plans, gross margin, profit status, and strategies. Additionally, this report includes the current market opportunity of the market. The research report contains development restraints and challenges faced which can control the market growth and risk. The company profile discovers a business overview and financial information include economic growth and recovery during the Covid-19 pandemic.

Kosher Foods Market Segment and Scope:

The Kosher Foods market report growth depends on product application, type, technology, and region. This report covers a comprehensive outlook on market size, regional sales, growth rate, global opportunities, and manufacturing costs in the respective regions. It provides detailed information on emerging trends, leading competitors based on the technology-oriented innovations to demonstrate the Kosher Foods market growth and portfolio strategies. Each market segmentation allows readers to grasp the difficulties of the current market situations. Our report provides insights into the financial fluctuations of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape includes development strategies, market share, and market ranking analysis globally.

The global Kosher Foods market report provides a holistic evaluation of the market for the forecast period (2021–2027). The report comprises of various segments as well an analysis of the trends and factors that are playing a substantial role in the market. These factors; the market dynamics, involves the drivers, restraints, opportunities and challenges through which the impact of these factors in the market are outlined. An extended view of regional analysis aims to bring readers closer to market opportunities and risks. It also examines the economic scenarios with the impact of Covid-19 analysis is expected to grow the market on a large and small scale.

Geographical Analysis:

The global Kosher Foods Market research report provides compressive data of the current market, geographical regions, and sub-regions are worldwide. This report gives market size estimates and forecasts in different countries. The report focuses on quantitative records with applicable qualitative insights. The report highlights the significant regions are North America, Europe, Asia-Pacific, Middle East, and Africa, South America.

Some of the key questions answered in this report:

What will the market growth rate, growth momentum or acceleration market carries during the forecast period?
Which are the key factors driving the Kosher Foods market?
What was the size of the emerging Kosher Foods market by value in 2021?
What will be the size of the emerging Kosher Foods market in 2027?
Which region is expected to hold the highest market share in the Kosher Foods market?
What trends, challenges and barriers will impact the development and sizing of the global Kosher Foods market?

Why is 41% of America’s Packaged Food Kosher

Posted on: March 9th, 2018 by Kosher Michigan

Less than 2% of the US population is Jewish. So why is 41% of the country’s packaged food kosher?

By Deena Shanker

Considering how few people keep kosher in the US—Jews make up less than 2% of the American population, and only a portion of them follow Jewish dietary laws—it’s fairly astounding that more than 40% of the country’s new packaged food and beverage products in 2014 are labeled as being kosher. That makes it the top label claim on food and beverages, according to market research firm Mintel, beating out the ever-present “gluten-free” label and even allergen claims.

“Kosher” food meets the broad range of requirements of Jewish dietary laws. The laws define, for example, which animals are and are not allowed to be eaten (cows and chickens are ok, pigs and shellfish are not), as well as how the animals are slaughtered, and how their meat is prepared; the laws also lay out which foods can and cannot be mixed (no meat with dairy, for example), and even, when it comes to wine, who is allowed to touch it.

To be certified as kosher, food companies must work with certification bodies like the Orthodox Union (“OU”), which says it certifies an estimated 65% to 71% of kosher foods, an endeavor that involves both paperwork, on-site supervision, and payment to the certifying bodies.

In 2009, market research firm Packaged Facts estimated the kosher industry to be worth as much as $17 billion. And the label’s relative popularity seems to be growing: While it was on only 27% of packaged foods in 2009, in 2014 it appeared on 41%. New business for OU certifications grows by about 10% each year, according to Phyllis Koegel, the group’s marketing director.

But if less than 2% of Americans are Jewish, and not all Jews even keep kosher (an estimated 80% to 85% don’t), then who is buying all of this kosher food?

“[T]here are other consumer groups that buy these foods,” Amanda Topper, a food analyst at Mintel, tells Quartz.

Muslims are one such group, she says. While there are even fewer Muslims than Jews in the US, their numbers are growing. They now account for 0.9% of the US population, according to the Pew Research Center, up from 0.4% in 2007. Muslims have their own set of dietary laws, called halal. But “if they’re not able to find halal, they rely on kosher,” says Koegel.

However, there are differences between kosher and halal, and not everyone agrees with OU and Mintel’s assessment: “We have no statistics to indicate any appreciable number of Muslims seek kosher products,” says Roger Othman, CEO of the Islamic Food and Nutrition Council of America.

Many consumers go for kosher foods for completely non-religious reasons. Some “gravitate toward kosher products for positive health or taste perceptions, or for vegetarian reasons,” says Topper. Others buy kosher to avoid certain allergens, like shellfish. But not all of these reasons are based on a correct understanding of what “kosher” actually means.

The word “kosher,” says Koegel, has connotations of healthfulness and cleanliness. But as she points out, plenty of kosher foods, like OU-certified candy, are decidedly unhealthy. As for cleanliness, she says, the OU does provide an extra set of eyes on a facility and wouldn’t certify a company that wasn’t meeting its standards. (But whether it upholds its own standards has been questioned.)

Some of the kosher market’s expansion has come from already popular, non-kosher foods making the switch, like when Oreos removed lard and got certified in the late 1990s. And now and then the kosher aisle will have a cross-over hit, like when Lil’ Kim rapped about Moscato wine in 2005, and Bartenura, a kosher wine company, became an unexpected favorite for hip-hop musicians and their fans.

Rabbi Jason Miller Meets Demand for Kosher Products (Oakland Press – December 1, 2013)

Posted on: December 1st, 2013 by Kosher Michigan

Rabbi meets demand for Kosher products

Rabbi helps meet demand for Kosher products. Rabbi Jason Miller launched Kosher Michigan, (KM), to help bring Kosher products to market. Miller works with restaurants, bakeries and manufacturers.His is the first kosher certification agency owned by a non-Orthodox rabbi to have a booth and exhibit at Kosherfest.

He was an exhibitor at the 2013 trade show in Secaucus, NJ, Oct. 29-30.

Kosherfest marked its 25th anniversary as an annual meeting and trade show and product resource for the kosher trade industry: supermarket, restaurant and foodservice buyers.

According to Miller, founder and director of Kosher Michigan, “My certification agency has grown over the past five plus years and becoming a part of Kosherfest for the first time is a milestone for me.”

Menachem Lubinsky, co-producer and founder of Kosherfest said, “In the last 25 years we have seen the number of kosher-certified items grow from a few thousand to almost 200,000. Major food companies have changed their ingredients and equipment in order to get kosher certification, and consumers, both Jewish and non-Jewish, seek the kosher symbol on the food products they buy more than ever before.”

Attendees to Kosherfest represent a broad spectrum of the industry, from chain and independent restaurants, caterers and specialty markets, to grocery/supermarket, big box and club chains, independent retailers, manufacturing ingredient buyers, distributors and buying agents, among many other industry professionals. Kosher Michigan was a co-exhibitor with Excalibur Seasonings, a large spice company in Pekin, Illinois that has been certified by Kosher Michigan for the past few years.

“As a non-Orthodox rabbi it has certainly been an uphill battle to gain acceptance in the kosher certification industry,” Miller explains. “However, it has been a worthwhile endeavor for me. Today Kosher Michigan certifies over fifty businesses and that number is growing each month. KM has expanded outside of Michigan and the KM hechsher (kosher symbol) is found on products sold throughout the U.S. and Canada.”

Miller started Kosher Michigan in 2008 to promote the observance of the Jewish dietary laws. KM is endorsed by the International Rabbinical Assembly and under the rabbinic advisement of Rabbi Joel Roth, a world renowned kashrut expert.

People of all faiths are purchasing kosher food for health and safety reasons. Additionally, people are purchasing kosher food for lifestyle and dietary reasons such as vegan, vegetarian, and lactose-free. There are more than 400,000 kosher certified products in the United States.

The Deal With Trader Joe’s Kosher Chocolate Chips

Posted on: May 17th, 2012 by Kosher Michigan

At some point yesterday Chocolate Chip-Gate began on Facebook. Word got out that Trader Joe’s popular kosher chocolate chips were being re-designated as “kosher dairy” rather than “kosher pareve”. Immediately, words like “tragic” and “devastating” were being used to describe the change. Facebook users were recounting their urgent visits to local Trader Joe’s locations to grab up the pareve (non-dairy) chocolate chips from the shelf in a way that brought back memories of Coca-Cola fans in the 1980s stockpiling cans of Coke when New Coke came out.

Kosher consumers appreciate the pareve designation on chocolate chips because it allows for the substitution of non-dairy chocolate chips in baking for desserts following a meat meal, which is customary among most kosher-observant carnivores for Shabbat dinner.

As soon as the news that Trader Joe’s would substitute the OK pareve hekhsher (kosher certification symbol) for a dairy one, discussion threads were launched on Facebook describing how favorite recipes for trail mix and chocolate chip challah would be an impossibility without the pareve chocolate chips from Trader Joe’s. An online petition was started to urge Trader Joe’s to reverse the decision.

There was also a lot of misinformation about the change. Dani Klein of the YeahThatsKosher blog posted a private Direct Message from Twitter that he received back from the OK Kosher Certification agency stating that the chocolate chips will not contain dairy, but will be labeled as such. There were also discussions that the new designation would actually be “DE” for dairy equipment, a relatively new kosher status that means the product is not dairy but the equipment could be used for dairy products. The Dairy Equipment designation means that food products with that status cannot be eaten with a meat meal, but can be eaten following that meal.

The news that it would be a dairy equipment hekhsher and not a bona fide dairy label resulted in several discussions on Facebook about that designation, how food labeled with the DE should be treated, and what the ramifications of a DE label are for dairy allergic individuals who rely on a parevehekhsher for health reasons. Were people reacting too quickly? Was Trader Joe’s even changing the production process of the chocolate chips?

Today, Dani Klein actually contacted the OK Kosher Certification Agency today and got to the bottom of this story. He was told that the chocolate chip product itself is not dairy, but the product is bagged at the end of the assembly line and neither Trader Joe’s or the OK Kosher Certification Agency can guarantee that dairy chocolate chips don’t also mix into the bag. This means that a bag of Trader Joe’s pareve chocolate chips may or may not have some dairy chips mixed into a bag. That is why the OK is taking the position that these bags of chocolate chips should bear the OK-D certification as if they were dairy. Further, Klein was told by OK officials that the response he received via Twitter was an error and should have been redacted.

So, the bottom line is that the chocolate chips probably should have been labeled as “dairy” all along because they couldn’t guarantee no dairy chips were mixed in by accident (although if it’s less than 1/60th of the total volume of the bag it would still be pareve based on the principle of batel b’shishim).

There are other pareve chocolate chips available on the market, but Chocolate Chip-Gate demonstrates just how much Trader Joe’s fans have come to rely on the market’s specialty products.

While I am involved in the kosher certification industry through Kosher Michigan, this blog does not seek to set forth any kosher guidelines. Individuals should consult with their local rabbinic authority as to how they will treat Trader Joe’s kosher chocolate chips in the future.