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How and Why Companies Go Kosher

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How and Why Companies Go Kosher

Posted on: August 9th, 2022 by Kosher Michigan

Originally published at Yahoo.com
Author: Hoang Samuelson

Once upon a time, Oreo cookies were made with lard. For many years, lard, made from the rendered fat of a pig, was used as a cooking fat, until vegetable shortening made its appearance in the 20th century. Lard is what makes fried chicken taste so darn good; it also does wonders for a flaky pie crust. But lard is also strictly forbidden in Jewish cuisine. Eating pork products is not condoned by Jewish dietary laws, called kashrut. In other words, lard is not kosher, meaning Oreos weren’t either.

The road that Nabisco took to make Oreo cookies a kosher-certified product was an expensive one that took three years. By 1997, they were officially certified by the Orthodox Union (OU), the largest kosher certification agency in the world. Today, they join millions of other products at grocery stores around the country with a tiny “U” symbol on the package.

The Pew Research Center estimated that in 2020, there are 7.5 million people in the United States who identify as Jewish. That’s only 2.4% of the total US population. Why, then, should a company go kosher? The answer lies in what being kosher represents, an identity that is not limited to the bounds of religion.

A mark of quality and health
Walk along the aisles at your local grocery store and pick out ten items at random. Chances are, four of them are certified kosher, marked by either a “U” or a “K” symbol encased in a circle. The symbols are so small that unless you’re looking for them, you might not see them—but their presence can mean everything. It indicates that a company has gone through the process of being certified kosher, though thankfully that process doesn’t always take years as it did for Oreos.

For a product to be kosher, it has to be entirely kosher. Kosher comes from the word kasher, which means “fit” or “proper” for a Jewish person to eat. Keeping kosher means adhering to Jewish dietary laws that were determined thousands of years ago. That includes keeping dairy and meat separate at all times, eating only certain types of mammals and a limited number of birds and poultry, and staying away from blood and other parts of the animal, as well as any insects and reptiles.

Once a standard aspect of Jewish culture and cuisine, kosher food now carries the mark of quality and healthiness, of purity and high standards, across a range of consumer demographics. It’s a choice that many can make, even if they’re not adherents of the Jewish faith. Kosher-certified products are also for those who observe other religions; Muslims, for example, who cannot find halal meat can go the kosher route. Those with particular allergies (such as lactose intolerance) and followers of specific diets like veganism can also find suitable alternatives in kosher products.

Why companies seek kosher certification
For most of our history, food was produced and consumed locally. Thus, it was easier for people to determine whether or not something was kosher. Technological advances in industrial food production changed all of that as more and more food became produced in factories thousands of miles away.

“Today we live in a global community,” said Rabbi Chaim Fogelman of the Jewish Learning Institute. “Products can start in one continent and be shipped to another part of the world.” The result? More ingredients are in nearly every product purchased today. Many of those ingredients are preservatives used to extend a product’s shelf life.

Kosher food is a $24 billion industry, with a healthy 15% annual growth rate. Having a mark of quality on a product means that consumers are better equipped to make choices relevant to their diet, but it also gives the company a competitive edge to compete with those products that aren’t certified kosher. Simply put, kosher certification widens a brand’s potential customer base.

How to achieve kosher certification
Becoming certified kosher takes about to four to six weeks, according to OK Kosher, a kosher certification agency. (This timeline may differ with other organizations and circumstances). While there are hundreds of certification agencies around the world, OK Kosher and the OU are the two biggest ones. The OU has thus far certified over 1.2 million products in over 105 countries from around the world. It provides the “OU” symbol, while OK Kosher provides the “K” symbol on product packaging.

The process involves a lengthy application and fees paid to the certification agency, followed by a comprehensive evaluation of the facility’s raw materials and equipment. If the equipment has previously been used to produce non-kosher goods, it must be fully sanitized; as OK says in its certification materials, “This can entail one or more of several procedures such as boiling, sanitizing or running with the use of a bittering agent.”

A Rabbinical Coordinator (RC) assigned by the agency oversees the certification process at each facility. The RC visits the production site to observe changes and make any appropriate recommendations if necessary—even the way items are transported to and from a kosher facility must adhere to proper standards. Like any health and safety inspection, site visits from either the RC or a certified professional in the area might happen without warning, to check that the facility is continuing to comply with dietary laws.

Some items, such as pork and lobster, cannot be certified kosher no matter what procedures are adopted to produce them. For those items that are able to be made kosher, dairy and meat must always remain separate at the facility, potentially requiring some companies to reconfigure production lines. Dairy itself involves a secondary, even more rigorous oversight from the RC.

Finally, when everything is deemed kosher, the company receives a contract and approval to print the “OU” or “K” symbol on their products. As a consumer, all of this has happened behind the scenes; you need only look for that little symbol, the symbol that changes everything, the next time you shop.

Conservative Rabbi Takes Kashrut Challenge Up a Notch (JTA – April 11, 2011)

Posted on: April 11th, 2011 by Kosher Michigan

JTA | By Sue Fishkoff · April 11, 2011

Rabbi Jason Miller - Kosher Michigan

SAN FRANCISCO (JTA) — The Conservative movement’s ethical kosher initiative may not have been intended as a wedge into the Orthodox monopoly over kosher supervision. But the planned rollout this summer of the Conservative-backed seal of ethical kosher production, the Magen Tzedek, coincides with an increase in the number of Conservative rabbis acting as kosher supervisors.

“I see an uptick,” said Rabbi Paul Plotkin, chairman of the kashrut subcommittee of the Committee on Jewish Law and Standards, the legal body of the Conservative movement.

At a time of growing activism in the Conservative movement around the issue of kashrut, the Conservative rabbinate seems to be moving into the kashrut business like never before.

Conservative rabbis for years have been giving kosher supervision to their own synagogue kitchens, as well as to local caterers and retail establishments patronized by their congregations. But they largely left commercial kosher supervision to the Orthodox.

That’s beginning to change, say Conservative rabbis active in the field. It’s partly due to the energy generated by the Magen Tzedek initiative, which will rate kosher food manufacturers according to prescribed standards of ethical behavior regarding workers, animals, the environment and financial dealings. It’s also a natural extension of Conservative interest in promoting kashrut, rabbis in the movement say.

“Our rabbis are as knowledgable about kashrut as their Orthodox colleagues, and care about it as much as they do,” said Rabbi Julie Schonfeld, executive vice president of the Rabbinical Assembly, the movement’s main rabbinical group. “But our emphasis is on raising Jewish adherence to kashrut observance rather than professional ritual kashrut supervision. Magen Tzedek is our unique contribution to building awareness around the impact that kashrut is intended to have upon our full development as Jews.”

The Magen Tzedek is being tested at three kosher plants to see how well the auditing process works. Once testing concludes after Passover, those three manufacturers will go through the actual Magen Tzedek evaluation procedure, and the first kosher foods carrying the new seal should be on supermarket shelves before Rosh Hashanah, according to commission co-chair Rabbi Michael Siegel.

The identity of the companies involved in the trial is being kept under wraps, but at least one is a “major food producer,” according to Rabbi Morris Allen, Magen Tzedek’s program director.

Conservative Judaism, like Orthodoxy, accepts the Torah’s commandments as obligatory, including kashrut. While the same general laws of kashrut apply, there are some distinctions — notably the standards governing wine, cheese and certain fish.

In recent years, Conservative kashrut certification has grown.

In 2008, Rabbi Jason Miller of Detroit founded Kosher Michigan, which certifies nearly 30 products and establishments. In addition to the bakeries and ice-cream parlors typically supervised by Conservative rabbis, Miller oversees a company that makes dried wheat used as an ingredient in other kosher products, and in March he opened the glatt kosher dining plan at Michigan State University.

“I got into this reluctantly, but once I did, it became a passion and a mission to show that kosher-observant individuals need not rely on Orthodox hashgachah,” he said, using the Hebrew word for kosher certification. “I wasn’t waving the banner five or 10 years ago, but once I became part of the kosher certification world, I realized the injustice of the Orthodox monopoly.”

In Minneapolis-St. Paul, a group of Conservative rabbis launched MSP Kosher last July. Headed by Rabbi Avi Olitzky of Beth El Synagogue in St. Louis Park, the agency does not charge for its service, which Olitzky says is aimed at providing more kosher food for Jews who do not necessarily adhere to the stricter standards required by Orthodox supervision, such as glatt kosher meat.

“Plenty of people in the Jewish community who keep kosher will eat dairy out,” he says. “I’m not interested in going into hashgachah as a business. I don’t think it should be a business.”

In the past two decades, Conservative rabbis have spearheaded lawsuits challenging a number of states’ kosher laws on the grounds that they constitute government interference in religious matters. In every case, the courts agreed that the existing laws indeed privileged Orthodox definitions of kashrut and overturned them. New kosher laws in those states only require that establishments advertising themselves as kosher disclose their kosher standards, not that they subscribe to Orthodox certification.

“It’s a fair, nonsectarian way to acknowledge there are different approaches to kashrut,” said Rabbi Shalom Lewis, who was behind a recent case brought on his behalf in Atlanta by the American Civil Liberties Union.

Orthodox reaction to these legal challenges has varied from shrugs to protestation. In New York and New Jersey, Orthodox rabbis in charge of enforcing the new laws say they do a disservice to kosher consumers who, the rabbis say, are interested only in Orthodox certification.

In Georgia, Rabbi Reuven Stein, director of supervision of the Atlanta Kashruth Commission, said he was “disappointed” by Lewis’ lawsuit, calling it unnecessary and unhelpful.

“Conservative rabbis do give hechsherim, and we’ve never had an issue with it,” he said, using the Hebrew word for kosher certification.

Conservative leaders long have said that Magen Tzedek is not a replacement for Orthodox kosher certification, and only will be given to manufactured products already carrying a recognized kosher label, or to raw products such as fruits and vegetables that don’t need certification.

Even so, the Magen Tzedek leadership characterizes its relationship with the Orthodox Union, whose label will appear on two of the three first products carrying the new ethical seal, as friendlier than the OU describes it.

Rabbi Menachem Genack, CEO of the OU’s Kosher Division, stands by the position he articulated soon after the May 2008 immigration raid on the Agriprocessors kosher meatpacking plant. The Iowa plant’s demise pushed the Magen Tzedek project to the front burner of Conservative movement priorities.

“We believe that all these important issues — the environment, workers’ rights and so on — are most effectively handled by government agencies that have the expertise and the mandate to monitor them,” Gernack told JTA.

He said the OU was “dismayed” at Allen’s appearance on a recent episode of the TV show “American Greed” devoted to former Agriprocessors CEO Sholom Rubashkin, who is now serving a 27-year prison sentence for financial fraud.

“The sentence is a travesty,” Genack said.

That doesn’t mean the OU will hinder Magen Tzedek or any other additional certification a kosher food manufacturer might seek.

“If there is a company that wants to use Magen Tzedek, we will not object to it appearing on the label. We also would not object to them putting halal on their label,” Genack said, referring to Muslim dietary laws. “These are marketing decisions the company makes on its own.”