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How and Why Companies Go Kosher

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How and Why Companies Go Kosher

Posted on: August 9th, 2022 by Kosher Michigan

Originally published at Yahoo.com
Author: Hoang Samuelson

Once upon a time, Oreo cookies were made with lard. For many years, lard, made from the rendered fat of a pig, was used as a cooking fat, until vegetable shortening made its appearance in the 20th century. Lard is what makes fried chicken taste so darn good; it also does wonders for a flaky pie crust. But lard is also strictly forbidden in Jewish cuisine. Eating pork products is not condoned by Jewish dietary laws, called kashrut. In other words, lard is not kosher, meaning Oreos weren’t either.

The road that Nabisco took to make Oreo cookies a kosher-certified product was an expensive one that took three years. By 1997, they were officially certified by the Orthodox Union (OU), the largest kosher certification agency in the world. Today, they join millions of other products at grocery stores around the country with a tiny “U” symbol on the package.

The Pew Research Center estimated that in 2020, there are 7.5 million people in the United States who identify as Jewish. That’s only 2.4% of the total US population. Why, then, should a company go kosher? The answer lies in what being kosher represents, an identity that is not limited to the bounds of religion.

A mark of quality and health
Walk along the aisles at your local grocery store and pick out ten items at random. Chances are, four of them are certified kosher, marked by either a “U” or a “K” symbol encased in a circle. The symbols are so small that unless you’re looking for them, you might not see them—but their presence can mean everything. It indicates that a company has gone through the process of being certified kosher, though thankfully that process doesn’t always take years as it did for Oreos.

For a product to be kosher, it has to be entirely kosher. Kosher comes from the word kasher, which means “fit” or “proper” for a Jewish person to eat. Keeping kosher means adhering to Jewish dietary laws that were determined thousands of years ago. That includes keeping dairy and meat separate at all times, eating only certain types of mammals and a limited number of birds and poultry, and staying away from blood and other parts of the animal, as well as any insects and reptiles.

Once a standard aspect of Jewish culture and cuisine, kosher food now carries the mark of quality and healthiness, of purity and high standards, across a range of consumer demographics. It’s a choice that many can make, even if they’re not adherents of the Jewish faith. Kosher-certified products are also for those who observe other religions; Muslims, for example, who cannot find halal meat can go the kosher route. Those with particular allergies (such as lactose intolerance) and followers of specific diets like veganism can also find suitable alternatives in kosher products.

Why companies seek kosher certification
For most of our history, food was produced and consumed locally. Thus, it was easier for people to determine whether or not something was kosher. Technological advances in industrial food production changed all of that as more and more food became produced in factories thousands of miles away.

“Today we live in a global community,” said Rabbi Chaim Fogelman of the Jewish Learning Institute. “Products can start in one continent and be shipped to another part of the world.” The result? More ingredients are in nearly every product purchased today. Many of those ingredients are preservatives used to extend a product’s shelf life.

Kosher food is a $24 billion industry, with a healthy 15% annual growth rate. Having a mark of quality on a product means that consumers are better equipped to make choices relevant to their diet, but it also gives the company a competitive edge to compete with those products that aren’t certified kosher. Simply put, kosher certification widens a brand’s potential customer base.

How to achieve kosher certification
Becoming certified kosher takes about to four to six weeks, according to OK Kosher, a kosher certification agency. (This timeline may differ with other organizations and circumstances). While there are hundreds of certification agencies around the world, OK Kosher and the OU are the two biggest ones. The OU has thus far certified over 1.2 million products in over 105 countries from around the world. It provides the “OU” symbol, while OK Kosher provides the “K” symbol on product packaging.

The process involves a lengthy application and fees paid to the certification agency, followed by a comprehensive evaluation of the facility’s raw materials and equipment. If the equipment has previously been used to produce non-kosher goods, it must be fully sanitized; as OK says in its certification materials, “This can entail one or more of several procedures such as boiling, sanitizing or running with the use of a bittering agent.”

A Rabbinical Coordinator (RC) assigned by the agency oversees the certification process at each facility. The RC visits the production site to observe changes and make any appropriate recommendations if necessary—even the way items are transported to and from a kosher facility must adhere to proper standards. Like any health and safety inspection, site visits from either the RC or a certified professional in the area might happen without warning, to check that the facility is continuing to comply with dietary laws.

Some items, such as pork and lobster, cannot be certified kosher no matter what procedures are adopted to produce them. For those items that are able to be made kosher, dairy and meat must always remain separate at the facility, potentially requiring some companies to reconfigure production lines. Dairy itself involves a secondary, even more rigorous oversight from the RC.

Finally, when everything is deemed kosher, the company receives a contract and approval to print the “OU” or “K” symbol on their products. As a consumer, all of this has happened behind the scenes; you need only look for that little symbol, the symbol that changes everything, the next time you shop.

Can Vegan Pork be Kosher?

Posted on: October 4th, 2021 by Kosher Michigan

Judaism often thrives on new technologies. That doesn’t mean Impossible Pork should be kosher.

(JTA) — The Orthodox Union won’t certify Impossible Pork as kosher, representing a break from the way that decisions about certifying kosher food are normally made. But as someone who studies Judaism’s long relationship with technology, I would argue that it is undoubtedly the right move.

Since the OU first started certifying products a century ago, kosher supervision has always remained doggedly focused on objective fact-finding: Food is kosher because of what’s in it and how it’s made (and, occasionally, who makes it) and that’s basically it. To get this information, modern kosher supervision agencies have built out fantastically complex global operations that keep track of complicated and constantly shifting supply chains. These systems are often incurious about almost everything not directly related to the food processing itself, including whether factory working conditions are acceptable, whether the ingredients are sustainably sourced, or whether the certified product will kill you (though politics sometimes leaks in anyway).

So it was unusual when the OU — the largest certifier of kosher products in the world — denied certification to Impossible Pork, a next-gen meat substitute, despite the fact that every ingredient in the product is kosher. The OU explained that it could not certify a product that described itself as pork.

Despite protestations to the contrary from hungry Jews and my own deep culinary curiosity, I believe that the OU made the right call. Though it seems that the decision was narrowly decided, the move to withhold kosher certification may in fact turn out to be one of the most important Jewish legal decisions of the 21st century. This may seem like a hyperbolic way of talking about soy protein slurry, but I really think it isn’t. The OU’s move is a first, tentative step towards a stance on technological innovation that desperately needs to become more common.

Impossible Pork Char Siu Buns were presented at a consumer technology conference in Las Vegas in January 2020.

To understand why, we need to understand the effect of new technologies on legal regimes. Law needs to be specific to be effective, and so well-constructed law is often carefully tailored to the nitty-gritty details of specific objects, systems and ways of behaving. When a new technology comes along and replaces the old — even if the new tech does exactly the same thing as the old — it can make the old law irrelevant unless lawmakers intervene with an update. Interventions are especially important when the old technology has been around for a long time and law has grown intertwined with it. Regulating cryptocurrency, for example, is crucial precisely because so many financial regulations assume that transactions take place exclusively through state-issued currency that is mostly stored in banks.

But if the job of lawmakers is to create continuities between old and new tech, many modern tech firms, with their “move fast and break things” culture, often seem hellbent on tearing them apart. The makers of new technology like to call things “unprecedented” because it generates hype, but disconnecting new technologies from old ones is also a good way of shielding themselves from ethical and legal responsibility for how those technologies behave.

This new tech dynamic plays out in Jewish law, too. How should the rule forbidding leather shoes on Yom Kippur — because they were considered an indulgence — apply in an era of comfortable synthetic shoes? Must one wear tzitzit (ritual fringes) at all when modern shirts don’t have the four corners that triggered the Biblical requirement of tzitzit? On a larger scale, the Shabbat elevator, the Kosher Lamp, as well as a host of technologies developed by Israel’s Tzomet Institute, all employ new technologies to circumvent existing rules while keeping within the letter, if not the spirit, of the law.

Sometimes Jews have allowed these rules to be eroded because the stakes didn’t feel high enough, but when a new technology threatens to undermine Jewish tradition, the rabbis have tended to respond appropriately.

The best example of this is the ban on turning electricity on or off on Shabbat. For millennia, the experience of Shabbat was shaped by the Biblical prohibition on lighting fires; with the advent of electricity at the turn of the last century, that ban threatened to become irrelevant. Orthodox rabbis responded by coalescing around the argument that electricity is fire, or was covered by some other well-established prohibition. That electricity is not actually fire didn’t matter; the argument carried because it was understood by leadership and laity alike that electricity was coming to replace fire, to do everything fire could do and more. Today, the restrictions on electricity are a cornerstone of the Shabbat experience, so fundamental that it is hard for many observant Jews to imagine Shabbat without it.

Is Impossible Pork the 21st century version of electricity? There’s a good case to be made that it is. The rise of plant-based meat substitutes has been spurred by ethical and environmental concerns around meat production. Their success depends on their being so delicious that they escape from the boutique realm of eco-conscious consumers and take on the same cultural role as meat. That Burger King offers an Impossible Whopper signals that this is already happening, as does the fact that major meat producers have invested heavily in the growth of plant-based alternatives to their own products.

These developments should be celebrated—but rather than diminishing meat’s special cultural meaning, its substitutes have only served to burnish it.

Meat has a special significance in Judaism, too. God is a big fan of animal sacrifices, and many holidays still involve the ritual or cultural use of meat — and inasmuch as meat matters, it matters that the meat isn’t pork. It’s irrelevant that the Ancient Israelite origins of the ban are obscure; it’s enough that modern observant Jews (and Muslims) still treat the ban on pig products as a cultural touchstone. We should be glad that technology has created a meaningful difference between veggie beef and veggie pork — but if the distinction is there, the ban on the pork must be, too.

The OU’s ruling does not yet amount to a full-fledged policy that all fake meat should be treated like real meat; a kosher restaurant can still serve plant-based “cheeseburgers” without fear that its license will be revoked. But even if it was not intended to be profound, the OU’s decision is an example of how all regulators, both religious and governmental, can fight back against the cultural unmooring that the present onslaught of new technology continues to cause. In this unprecedented age, creating continuity between the past and the present serves to ground society in the wisdom and norms of its own past.

is the scholar in residence and director of new media at the Shalom Hartman Institute of North America and the owner of Print-o-Craft Press. He holds a PhD from the University of Pennsylvania.