The awareness regarding health and wellness is rising rapidly. This trend has caused the demand and availability for various types of kosher food to grow speedily in the past several decades. This growth is expected to continue to rise over the next decade and beyond.
The global kosher food market is expected to reach a market size of $28.85 billion by 2028, and project a CAGR of 4.16% during the forecast period, 2019-2028. The base year considered for the market study is 2018, and the forecast period is between 2019 and 2028.
Key factors fuelling the global kosher food market growth: High prevalence of lactose intolerance, the demand for kosher food products among non-Jewish consumers, and an increase in the number of health-conscious consumers.
In the 1990s, only 18 kosher certification agencies were functional across the world. With the expansion of the global kosher certification industry, the current number is estimated to be over 1,600 kosher certification agencies led by rabbis. Of this number, approximately 600 are found in the United States. Of the 600 kosher certification agencies in the U.S., the vast majority are run by Orthodox rabbis. Since the mid-2000s, a small number of U.S.-based kosher certification agencies have been started by non-Orthodox rabbis, including Rabbi Jason Miller of Michigan, the founder and kosher director of Kosher Michigan — KM Kosher Certification Agency, based in West Bloomfield, Michigan. Rabbi Miller’s kosher organization now boasts hundreds of clients around North America plus dozens more in India. While Miller faced much pessimism when he launched KM back in 2008, he was determined to grow his kosher agency, which is now the largest non-Orthodox kosher certification agency in the world.
What has fueled the growth in the kosher market?
This growth is primarily attributed to customer demands for allergen-free, clean labels, organic, and vegan foods. As companies are continually adapting to kosher certification, it has become mandatory for raw material suppliers to be kosher certified. This upsurge in demand for kosher food products around the world has renewed prospects for enterprises, including raw material suppliers and kosher food manufacturers.
The consumption of kosher food by non-Jewish consumers is also propelling market growth in the kosher segment. The snacks and savory, bakery, and confectionery product segments, under the product category, are estimated to witness a significant compound annual growth rate (CAGR) during the forecast period. Snacks and savory items comprise rolls, wraps, sandwiches, bread, nachos, crackers, chips, gushers, and peanut butter, among several others. Bakery and confectionary products like cookies, pies, pastries, and muffins are usually prepared using flour. The growth of these segments is driven by emerging and new market players, and assorted food items.
The North American region is estimated to be the major contributor to the global market in terms of market share. The United States is second to Israel in terms of Jews and is one of the most lucrative markets for kosher food manufacturers. Therefore, the presence of Jews in the United States and Canada bolsters the kosher food market growth in the North American region. Furthermore, the adoption of kosher food by the non-Jewish community, owing to its benefits, is anticipated to offer potential expansion opportunities for the market players in the region.
The global market is witnessing potential lucrative opportunities, owing to the rising presence of varied kosher food products. The professional culinary sector has emerged as a positive trend, increasing the popularity of kosher food. Chefs are the key cuisine trend drivers. Online shopping is one of the leading distribution channels for kosher food products as a result of consumer behavior, availability, and variety.